MARKETING MEDALS TO DOCTOR WHO FANS
With branded literature and packaging
Doctor Who is one of the jewels in the crown of the British Broadcasting Corporation. First broadcast in 1963, it has become part of popular culture within the UK and achieved cult status overseas. Fans of ‘The Doctor’ range from eight to 80 years of age.
The BBC joined forces with the Royal Mint to market a set of 24 medals, each featuring a character from the series.
I was asked to create the literature and packaging.