HELPING A GREAT BRITISH INSTITUTION WIN NEW CUSTOMERS
Through effective literature design and packaging
The Royal Mint has existed for over 1100 years. It plays a vital role in the UK economy and is regarded as one of Britain’s ‘national treasures’.
I first worked with the Mint in 1983, packaging and promoting the newly minted £1 coin which replaced the old one pound note. Since then I have created packaging, literature and Direct Mail campaigns for the Mint’s UK, Commonwealth, US and Canadian markets. Several of them have won design effectiveness awards.