SELLING GOLD SOVEREIGNS TO DISCERNING COLLECTORS
Through effective direct mail
The Sovereign was first introduced in 1489. So named because it featured an image of the King on its obverse. Today The Royal Mint regularly strikes Gold Sovereigns for collectors in a high standard of striking called ‘Proof’ quality.
I was given the challenge of tempting lapsed Sovereign purchasers ‘back into the fold’ to buy coins of the 2014 Collection, all struck in 22 carat gold. The medium was Direct Mail.